The relatively young streaming platform Disney+ has now ended its week-long free trial period for new subscribers, a decision made as part of continuing efforts to test different promotional offers to grow the platform’s audience.

“The service was set at an attractive price-to-value proposition that we believe delivers a compelling entertainment offering on its own,” a spokeswoman told CNET. While the promotion itself has just been cancelled, the service has been planning for it for a while now, removing the offer from its marketing material weeks earlier.

The move comes a two weeks before Disney Plus' next marquee release, the premiere of Hamilton, the filmed version of the original Broadway cast performing the award-winning hip-hop musical. The movie was previously planned for an October 2021 theatrical release, but Disney opted to bring it straight to the streaming service more than a year sooner because of the coronavirus pandemic. And if you want to Buy Disney Plus Account Subscription, visit z2u.com, a professional online in-game currency store.

Without a free trial, anyone who wants to watch Hamilton when it’s out will have to pay for at least one month of Disney Plus (which costs $6.99, or $12.99 for the more prominently advertised bundle that also includes Hulu and ESPN Plus) — customers that Disney is presumably hoping will turn into long term subscriptions.

Disney Plus has amassed over 50 million subscribers worldwide since it launched last fall, helped in part by international rollouts in the UK, India, Germany, Italy, Spain, Austria, France, and Switzerland.

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